Join the Career Activist Movement
The Career Activist Republic is a fast-growing movement of working Americans. It is an online community that is open to everyone. And, costs nothing to join.
Because the The Career Activist Republic is composed of people who believe they have what it takes to succeed, in a lousy economy as well as a good one.
If that’s you, the Career Activist Republic is the place you should be. There are no strings attached. No obligations or hidden requirements in joining. Just a chance to learn how you can be the best you can be.
Click here to learn more about its free membership and to sign up.
Or, if you’re in a hurry, just send an email to firstname.lastname@example.org. Put Sign Me Up in the Subject of the message and your name, city and state of residence and email address in its body. We’ll get you subscribed right away!
Then, tell your friends and colleagues about the Career Activist Republic so they can join too. It’s the new meeting place for people who believe they can and will succeed in today’s world of work.
A New MAD
Most Americans over the age of twenty-five remember the life-or-death struggle between the United States and the Soviet Union. Our security during those dangerous times depended on a strategic balance called “mutual assured destruction” or MAD. Today, we have another form of MAD, one that is most accurately defined as “mutual assured distraction.” Instead of ensuring our wellbeing, however, it portends to undermine our job security and ultimately our career success.
The original MAD stood for a very simple, but powerful concept. Basically, it meant that both the U.S. and the Soviet Union had enough firepower in their arsenals to absorb a first strike by the other and still wreck unacceptably high damages on the aggressor in a counter attack. Said another way, MAD ensured that any victory would be pyrrhic and thus not a logical course of action.
The new MAD has similar implications. To understand why that’s so, however, we first have to recognize and accept a new fact of economic life. The Great Recession marked the start of a revolution in the American workplace. The competition in state, regional, national and global markets is now so intense and unforgiving, that America’s employers have had to change their approach to how work gets done. They have infused massive levels of new technology into the workplace in order to upgrade the productivity of their operations. They have concluded that their survival is at risk if they don’t deliver more and better quality output than their competitors, and they’ve decided that technology is the best way to do so.
If you have any doubt about the extent of this revolution, consider this. According to a new report by McKinsey & Company, U.S. employers are now so efficient in the way work is done that it will be at least 2020 before the country will create enough new jobs for everyone. And, that’s the most optimistic assumption.
This productivity revolution has also quietly and irrevocably changed the definition of a “qualified worker.” It is now no longer enough to do a job. In order to be hired and then hold onto that job in this new environment, we have to excel at our work. We have to provide a contribution to our employer’s productivity that is as great or greater than that which can be provided by technology. And, to put it bluntly, we can’t perform at that level if we’re constantly checking the latest updates we’ve received on LinkedIn, Twitter and Facebook.
The Assured Distraction of Social Media
Some claim that checking into LinkedIn, Twitter or Facebook on the job is a benign activity. Typically, they assert that it’s no different than regularly checking one’s email. It’s something we can do without interrupting our concentration or diminishing our output. After all, we live in an era that celebrates multitasking as a way to get more done in the same amount of time.
But, here’s the rub: the effectiveness of multitasking is an urban legend. Research confirms that whether you’re 22 or 62, trying to do two things at once ensures that neither will be done well. By definition, one task interrupts the other, and such interruptions have a profoundly negative effect on productivity. In one study reported in Harvard Business Review, for example, it took workers an average of 25 minutes to return to full effectiveness after an interruption. In another study commissioned by Hewlett Packard, researchers determined that the IQ scores of knowledge workers actually fell 10 points when they were regularly interrupted.
What’s mutual about this distraction? Both parties – the sender and the receiver of social media communications – are harmed by the activity. Each interrupts their work performance, and each suffers potentially fatal damage to their productivity by doing so.
Checking social media on-the-job is, therefore, a form of “mutual assured distraction.” And, distraction has consequences. We may have been able to get away with such behavior in the past. In today’s hyper demanding business environment, however, it is, to borrow a phrase, a formula for assured destruction … or what most of us call unemployment.
Thanks for reading,
Visit me at Weddles.com
P.S. Please tell your coworkers and friends about WEDDLE’s Newsletter. They’ll appreciate your thoughtfulness, and so will we.
You Can’t Find a New Job With a Wimpy Career
If you’re not having the success you seek, if you’re stuck in a dead end job or endless job search, your career may be flabby and out of shape. How can you revitalize it? Get them a copy of Peter Weddle’s book, Work Strong: Your Personal Career Fitness System.
As the so-called Great Recession proved, job security is a thing of the past. With Work Strong, however, you can learn how to build “career security.” The principles and practices of Career Fitness will resuscitate your career and empower you to increase both the paycheck and the satisfaction you bring home from work.
Click here to get a 24% discount on the book at Amazon.com!
Or, if you’d like A FREE WORK STRONG WRISTBAND, order the book directly from WEDDLE’s by calling 203.964.1888 or clicking here.
Get off to a great start in 2011. Give yourself the power and promise of career security. Get Work Strong today!
Get The Career Activist Republic Today!
This is the underground bestseller that everyone is talking about!
The Career Activist Republic takes a frank, provocative, yet ultimately hope-filled look at America’s workplace in the 21st Century. It describes a new cross-generational class of Americans that is wresting control from their employers and charting a destiny that works for them in the one-third of their life they will spend on-the-job.
If you want to know:
” How America’s workers are being tortured with “employment waterboarding,”
” Whether the American Dream is turning into the Chinese Dream,
” What a growing number of Americans are doing to achieve real (and sustainable) security at work,
then get The Career Activist Republic today.
Clink on either of the links above or visit the secure online bookstore at WEDDLEs.com.
Get a Career Checkup at CareerFitness.com
Let’s be honest. Most of us spend only a single day each year paying attention to our career. The only time we focus on it is that single day when we receive our annual performance appraisal and salary review.
In today’s fast paced and always changing world of work, however, careers can grow flabby and out of shape literally overnight. So, give your career a quick check-up. Take the Career Fitness Evaluation at CareerFitness.com. It’s FREE and will give you a good sense of the strength, reach and endurance of your career.
Then, take a look at the Career Fitness Regimen described at the site. It’s an easy-to-follow program of activities that will help you compete successful in the job market and on-the-job.