Albert Einstein famously defined insanity as doing the same thing over and over again while expecting different results. His words could also serve as today’s definition of unemployment. What’s being done over and over again? Networking online. The results it yields never change and are best described as “notworking.”
The conventional wisdom is that online networking is a “contact sport.” The more connections, followers and friends you have, the more successful you will be. That may work with lottery tickets, but in a job search campaign, quality trumps quantity every time.
How is quality networking done online? By building relationships. Those relationships transform virtual contacts into real people, and only real people can become allies.
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