The Career Fitness Workbook

The Career Fitness Workbook

The Career Fitness Workbook

Is your career out of shape? Is the job market kicking sand in your face? Or worse, are you suffering from career cardiac arrest … what most of us call unemployment?

If either is the case, you need The Career Fitness Workbook: How to Find, Win & Hold Onto the Job of Your Dreams. It has a number of special features:

  • Organized just like a physical fitness regimen, the book tells you what to do to improve the health of your career, how to do it and – unique to this program – how often in order to maximize the employment benefits you derive from your efforts.
  • From online networking to high impact resumes, the book introduces a powerful blend of the best traditional practices and state-of-the-art techniques for effective job search and career self-management in today’s uncertain times.
  • Filled with worksheets and exercises, the book is a complete self-study program that delivers the knowledge and skills required for BOTH job search and career success, whether you have 25 years or 25 minutes of experience in the workplace.
  • The Career Fitness Workbook is available at

    Or, if you’d like your copy autographed by the author, order it at

    Don’t let the economy bully you. Get The Career Fitness Workbook today and learn how to stand up for yourself!

    You Can’t Get a Job By Applying For It

    Picture the scene: you’re cruising through your favorite job boards on the Internet and come across a great job for which you are perfectly qualified. So, what do you do? You whip out your trusty resume and apply for that gem, right? Wrong. The key to landing a new or better job in today’s economy is to campaign for it.

    While consumer optimism appears to be up, the job market remains as difficult and competitive as ever. Many job ads continue to attract dozens and sometimes even hundreds of applications. Some are from those who are actively in transition, while others are now being submitted by people who already have a job but are looking for something better.

    The crowds make it tough even to get noticed, let alone seriously considered by recruiters. According to urban legend, that’s because they’re lazy, inefficient or both. And, in the vast majority of cases, that’s a bum rap. Thanks to the notion of “doing more with less” among many employers, there are now so few recruiters that each one is handling fifty or more open positions. They have too many resumes to review, too many candidates to interview and too little time to do either in the way they would like.

    Simply applying for a job, therefore, is woefully inadequate, at least if your goal is to get hired. The more effective course is to see your quest for an opening as an election campaign. There can only be one winner at the polls, so your job is to ensure that the “voters” – the recruiter, hiring manager and anyone else who will have a say in the decision – pull the lever next to your name.

    What does such a campaign entail? While there are a wide range of possible tactics, the three most important are:

  • Identifying and connecting with your career constituencies;
  • Developing and delivering a compelling stump speech; and
  • Saturating the media with messages you approve.
  • Let’s look at each of them briefly.

    Identifying and Connecting With Your Career Constituencies

    It’s critical to have your core constituencies in your corner for the campaign, so the first step is to go through all of your past and present contacts, connections, friends and followers and identify any who currently work for the organization that posted the opening. These include but are not limited to previous coworkers, bosses and college and graduate school classmates as well as those individuals with whom you’ve worked (or are working) on special committees, task forces and projects. They are people you know and who know you. If you can’t find at least one and preferably several such contacts, move beyond your core to your supplemental constituencies. These include people you don’t know (and probably don’t know you) but with whom you share an affinity of some kind. They include but are not limited to fellow members of a professional society, fellow graduates of an academic institution, or individuals who previously worked for an employer for which you also worked. Once these constituents are identified, reach out to and communicate with each of them, using your stump speech as the basis for your message.

    Developing and Delivering a Compelling Stump Speech

    Your stump speech is neither your resume nor your brand. It is, instead, a carefully crafted statement that integrates aspects of both the description of the opening in which you’re interested and one or more key elements of the employment brand of the organization where the job is located AND matching aspects of your qualifications and experience. You use it to position yourself as an organization’s dream candidate. For example, if its opening is for a senior marketing manager with experience in the high tech industry and the employer is one that prides itself on a collegial working environment, your stump speech might be as follows: “I’m a team player with a 15-year track record of success leading innovative marketing organizations in the high tech industry.” Once that statement is set, you should use it on the stump continuously. It should be the basis for every communication you have with your core and supplemental constituencies and with the organization’s recruiters and hiring managers. It is the signature rationale for your candidacy – why they should “vote” for you over all other candidates. The final step, then, is to make sure they do.

    Saturating the Media With Messages You Approve

    Thanks to the widespread visibility and easy access of Facebook and LinkedIn, an employer’s voters are now likely to use those and other social media sites to evaluate employment candidates. It’s critical, therefore, that you be present on such sites and that you make the best possible impression. Begin by removing any leisure time images or statements that might tarnish your standing as a professional in the workplace. Then, post a complete description of your work record and accomplishments and keep it up-to-date. Next, take advantage of LinkedIn’s new Endorsements feature so friends and colleagues can attest to your qualifications, especially those listed for the opening in which you’re interested. And finally, look for an online discussion forum or blog in your field where the participants include employees of the company to which you’ve applied. Given how long it takes to fill an opening these days, you may have enough time to influence the voters by making regular contributions that demonstrate your expertise.

    In the past, you could actually land a job by applying for it. Today, you can’t. The job market now resembles a fiercely competitive election, so the only way to capture a job is to campaign for it and to wage that campaign more effectively than others in the race.

    Thanks for reading,


    Visit me at

    Invest in Yourself

    There’s plenty of free job search and career advice on the Web. But, if that’s all it takes to be successful, we wouldn’t still have 13 million Americans out-of-work.

    The reality is that too much of what you find online is incomplete (a short article here, a blog post there), out-of-date (posted before the Great Recession changed everything) or just plain wrong. So, if you’re looking for strategies and tips, tactics and techniques that will actually work in today’s tough economy, make an investment in yourself. Get one or more of the books below:

    A Multitude of Hope: A Novel About Rediscovering the American Dream. This modern-day epic traces the journeys of three out-of-work professionals searching for answers in today’s seemingly nonsensical job market. Along the way, they discover the secret to “career security” and the pathway to real and lasting success.

    The Career Fitness Workbook. This book introduces a complete regimen of activities that will help you successfully compete for and hang onto the job of your dreams. Think of it as “the habits of highly effective career activists.” It’ll show you how to keep your career vital and maximize the employment benefits you derive from your efforts.

    The Career Activist Republic. This blockbuster of a book provides a provocative yet positive assessment of the changing world of work in the American economy and describes an innovative strategy that will enable you to avoid the pitfalls and capture the opportunities in this new environment.

    The Success Matrix: Wisdom from the Web on How to Get Hired and Not Be Fired. This anthology collects the best of Peter Weddle’s columns on job search and career success. It is the only book you’ll find that provides a candid and totally up-to-date look at how to get and stay ahead in today’s workplace.

    Recognizing Richard Rabbit. This fable for adults will entertain and delight you and help you out of the boxes that keep you from becoming the champion inside you. It is a novel and engaging way to recognize the talented person you are meant to be.

    Job Nation: The 100 Best Employment Sites on the Web. This unique guide is drawn from other published WEDDLE’s research, which the American Staffing Association described as the “Zagat” of job search sites. It has all of the information you’ll need to be a smart shopper among the 100,000+ job boards and social media sites now operating online.

    Cast Your Vote …

    … for the best employment sites on the Web!

    Every vote counts, in a presidential race and in WEDDLE’s User’s Choice Awards.

    Each year, WEDDLE’s holds an annual poll of the best employment sites. Open to everyone, it is the only award in which job seekers and employers get to have their say on which sites served them best. The thirty sites with the most votes are designated WEDDLE’s User’s Choice Award winners for that year.

    So, click here to take a look at last year’s winners and cast your ballot for the elite of the online employment services industry – the winners of WEDDLE’s 2013 User’s Choice Awards.

    Remember What You Learned in Kindergarten

    It’s nice to share.

    Don’t keep WEDDLE’s Newsletter to yourself. Please tell your colleagues and friends about it and encourage them to sign up.

    They should click here to reach our registration page. Then, using the dropdown window, they can select any or all of the following free newsletters:

  • WEDDLE’s Newsletter for Job Seekers (that’s this publication)
  • WEDDLE’s Newsletter for Career Activists (tips for success on-the-job)
  • WEDDLE’s Newsletter for Recruiters (learn what they’re thinking).
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    So, please spread the word. And many thanks, for your support!