Weddle’s Research Factoid
Since 1996, WEDDLE’s has been surveying both job seekers and recruiters on the Web. We’ve amassed hundreds of thousands of data elements probing:
and most importantly,
We are pleased to share this research with you.
Most large companies and a growing number of small ones now store candidate resumes in a computerized database. That’s certainly the case with resumes submitted online, but it’s also increasingly true of paper resumes. More often than not, those documents are converted into digital information and also stored in the databases.
What the Findings Mean
To identify candidates for a particular opening, recruiters search the resume database to locate applicable records. To search the resume database, they use keywords that describe the qualifications necessary for successful job performance. Your resume must contain those exact keywords or the computer will not identify it as an applicable record. In other words, you may be qualified for an opening, but the recruiter won’t know it because you used words on your resume that are different from the words used by the recruiter to describe qualified candidates.
How can you ensure that you use the right words?
Carefully read the job posting or recruitment ad for the opening to which you’re applying. Look at the nouns and phrases that the company uses to describe the required qualifications and make sure that you use those exact words to describe your capabilities. Please remember, however, that we’re talking about word choice here; not wishful thinking. To use a particular keyword in your resume, you must actually have that qualification.
Section Two: From WEDDLE’s Archive
Peter Weddle has been writing columns for his own newsletter and for the Interactive Edition of The Wall Street Journal since 1999. The following column is drawn from that work. You can also find many of Peter’s tips and techniques in our book WEDDLE’s WizNotes: Finding a Job on the Web.
The Application Two-Step
It’s happened to all of us. You go online to look for a new or better job and do everything you’re supposed to. You:
Nada. Just the great, unbroken silence of the Internet. You’re in the Resume Twilight Zone. The big black hole in cyberspace.
So, what can you do? First, I think it’s important that we understand what’s happening at the other end. As you probably know, employers are now receiving thousands, sometimes tens of thousands of resumes a week. Their systems are all but overwhelmed by the torrent of e-documents rushing into their e-mailboxes and resume management systems.
Some have the technology and staff resources to handle it-they’re the ones that send you a reply by e-mail indicating that your resume has been received and describing what happens next. Others don’t; their recruiting departments have been downsized to almost nothing or their budgets have been slashed so much they can’t even afford a computer or both-they’re the ones that operate like big, black holes. And, unfortunately, the second group is much larger than the first.
Does not mean you shouldn’t even bother with the Web? Of course not. There are two million new jobs advertised on the Internet every month. To be successful in applying for them, however, you will have to practice the old “application two-step.” Here’s how it works:
Step 1: Move your right foot forward: submit your resume
Step 2: Move your left foot forward: network your way into the company
In today’s tough business environment, no one can just waltz right into a company. To make sure you don’t get lost in the tsunami of applications now flooding into companies, use the “application two-step.” It takes a bit more work, but it beats getting lost in the crowd.
Thanks for reading,
P.S. Don’t keep WEDDLE’s to yourself. If you like our newsletter, please tell your friends and colleagues about it. They’ll appreciate your thinking of them. And, we will too!
Section 3: News You Can Use
Business 2.0 published a story about today’s favorable conditions for starting your own business. According to the magazine, seed-level venture capital funding nearly doubled in 2005 and could double again this year. Despite such glad tidings, however, launching a business is a very tough road to take. Only about a third of all new businesses ever turn a profit; another third limp along at break-even, and the final third fail. How can you protect yourself? Do your homework up front. For example:
CareerJournal.com recently offered some useful interviewing tips for job seekers. With my refinements, they are:
PsyMax Solutions published the results of a study of the importance of “sociability” in 12 different industries. It wanted to know if a “highly engaging, expressive and lively style” was essential to career success. Interestingly, the study found that sociability is more important in climbing the ladder-division heads and vice presidents had an above average median sociability score of 72.2-than in making it at the top-CEOs had median sociability scores of just 57.9. What’s that mean for those interested in competing for the corner office? Your golf game may get you into the competition for a top executive position, but the winners will be selected for their creativity and ability to deliver results.